About Us

Vision

To be regarded among the most innovative, admired and customer-obsessed F&B operators anywhere.

MISSION

By embracing unlimited possibilities through collaboration, creativity and a stubborn pursuit of excellence – we harness our expertise and learnings to grow through new product offerings, verticals and geographic expansion.

VALUES

Respect & Dignity | Calmness in Adversity | Bold Decisiveness | Speed to Action | Intensity in Execution

Journey

Foodie Brands Catering Services (FBCS), is established to specialize in co-packing and B2B services with a focus on private label food production.

2015

2016

FBCS commences production for its inaugural meal plan partners, Fitness Feedz and Smith St Paleo.
FBCS forms a joint venture for the UAE’s first all-vegan meal plan, Plant Power.

2017

2018

FBCS launches its catering division, entering the private market, with Blast Catering as its initial venture.

FBCS partners with Intuety Food LLC to create a line of healthy bars under the name of Snack Studio, marking its official entry into the FMCG segment.

FBCS becomes the leading independent caterer in the UAE by acquiring Dish, subsequently folding Blast Catering under Dish to focus on the corporate market.

FBCS incubates iKcon, which is spun off the same year and goes on to become one of the leading cloud kitchen operators in the region. iKcon was sold to REEF Technology of the US in 2021.

2019

2020

FBCS expanded its meal plan division by onboarding additional clients, including Rawkure and Keto by Foxxy, among others.
Dish had the honor of being awarded full catering services to the Dutch Pavilion during Expo 2020.

FBCS onboards mega meal plan brand idiet, known as HealthBox in Lebanon.

2021

2022

Ever since the Museum of the Future opened its doors, Dish has been privileged to serve as one of its preferred caterers, along with Dubai Opera.
Foodie Holdings Limited (FHL) is created to consolidate ownership among subsidiaries and associated entities under a unified umbrella.

FHL successfully embarks on its Series A fundraising round to double-down on its dominant position within the verticals in which it operates.

2023

2023

The newly inaugurated FHL head office welcomes team members from all its subsidiaries and associated entities to encourage further collaboration and synergies.

2015

Foodie Brands Catering Services (FBCS), is established to specialize in co-packing and B2B services with a focus on private label food production.

2016

FBCS commences production for its inaugural meal plan partners, Fitness Feedz and Smith St Paleo.

2017

FBCS forms a joint venture for the UAE’s first all-vegan meal plan, Plant Power.

2018

FBCS launches its catering division, entering the private market, with Blast Catering as its initial venture.

FBCS partners with Intuety Food LLC to create a line of healthy bars under the name of Snack Studio, marking its official entry into the FMCG segment.

2019

FBCS becomes the leading independent caterer in the UAE by acquiring Dish, subsequently folding Blast Catering under Dish to focus on the corporate market.

FBCS incubates iKcon, which is spun off the same year and goes on to become one of the leading cloud kitchen operators in the region. iKcon was sold to REEF Technology of the US in 2021.

2020

FBCS expanded its meal plan division by onboarding additional clients, including Rawkure and Keto by Foxxy, among others.

2021

Dish had the honor of being awarded full catering services to the Dutch Pavilion during Expo 2020.

FBCS onboards mega meal plan brand idiet, known as HealthBox in Lebanon.

2022

Ever since the Museum of the Future opened its doors, Dish has been privileged to serve as one of its preferred caterers, along with Dubai Opera.

2023

Foodie Holdings Limited (FHL) is created to consolidate ownership among subsidiaries and associated entities under a unified umbrella.

FHL successfully embarks on its Series A fundraising round to double-down on its dominant position within the verticals in which it operates.

2023

The newly inaugurated FHL head office welcomes team members from all its subsidiaries and associated entities to encourage further collaboration and synergies.

LEADERSHIP

Our talent bench is committed, highly skilled and deeply experienced.

Kareem Abughazaleh

Founder – Foodie Holdings

Calon McCutcheon

VP – Meal Plan Ops & Strategic Projects

Laurie Collins

VP – Finance

Dan Jimenez

VP – Catering

Garima Sajwan

VP – Product & Marketing

Kelly Dyason

MD – Dish & Deeritna

Joey Brereton

Executive Chef – Dish

Shahab Ahmad

Director – Finance

Hani Dasouki

General Manager – Deeritna

Rebecca Polintang

Manager – Marketing

Karim Agha

Manager – Growth Initiatives

Victoria Mcloughlin

Manager – HR

Julie Nonato

Manager – HR & Admin

Simon Monterola

Manager – Logistics

Cory McLeod

Manager – Sales & Events

CONNECT WITH US

Contact us to discover how we can turn your vision into a gastronomic reality.